Ghana Clothing Business: An Introduction To The Apparel Market

Ghana was the very first African country to achieve independence. An old British colony, it is situated in West Africa, bordering Nigeria and Ivory Coast. It’s the U . s . States’ third largest buying and selling partner in Africa, after Nigeria and Nigeria. Its economy is continuing to grow substantially this decade because it implements reforms suggested by worldwide financial physiques like the Worldwide Financial Fund and also the World Bank. Even though the economy has witnessed strong enhancements, an average joe in Ghana earns the same as $700 each year, substantially under employees earn in Nigeria and Nigeria.

Due to the low-level of earnings a lot of the clothing market is composed of used apparel.

Importers purchase bales of used clothing which have been donated to American and European non profit organizations, and re-sell the clothing in the retail level. The used clothes are offered at stalls in open markets much like local flea markets, and it is exported with other less affluent African countries, for example Ivory Coast, Cameroon, Nigeria, and Togo. The used clothes are distributed based on the local buying power, so relatively affluent areas will get Grade A clothing, while other locations will get Grade C clothing. Some clothing vendors will hire tailors to correct the low grade clothing and re-sell it within their shops in better condition. Wholesalers will attract followers of resellers who meet them in the port when their cargo is unloaded. Because transactions are strictly conducted in cash, security and trust are a couple of important rules within the trade.

As the used apparel category still represents a big area of the total market, the center class and upper class possess a strong preference for brand new clothing. New fashions are imported from China, Europe, the center East, and also the U . s . States. Imported fresh clothes varies from generic clothing mass created in Chinese factories to fashionable brands sold again in exclusive boutiques. The center and upper class enjoy Access to the internet and worldwide travel and therefore are therefore acquainted with popular brands.

A small % from the workforce in Ghana works within the oil sector, and wish work and safety clothes.

Lately, work sector continues to be developing, developing a interest in dress shirts, having a preference for Kenneth Cole.

Additionally, the current economic upswing has produced an excellent construction sector which needs professional work clothes, and as a result has elevated the amount of individuals who can make discretionary apparel purchases.The marketplace for homegrown designers isn’t significant because most consumers choose to purchase foreign brands.

Traditional put on is delineated by their whereabouts, people residing in its northern border put on the Kente cloth while people residing in the South put on a smock. Traditional put on can also be determined through the particular religion of the baby, 70 percent of people are Christian, 15 percent are Muslim, with the remainder practicing other major religions including native faiths. Each religious group features its own festival clothing needs, although most women and men put on similar clothing, affected by their region, when they were young to day lives.